How David Beats Goliath in the Age of AI Search
Specificity, not budget, is the new currency of brand authority. This post on Ai Search was first posted on Linked In: https://www.linkedin.com/pulse/how-david-beats-goliath-age-ai-search-michael-field-7yexe/ With the rise of Large Language Models (LLMs) and AI-driven search (think ChatGPT Search, Perplexity, Gemini, Google’s AI Overviews), the game has shifted from Domain Authority to Semantic Relevance. AI doesn’t care how…