Over the years I have worked on developing an extensive audit for a multitude of clients across different platforms including Magento, BigCommerce, WordPress, Umbraco, ModX, Woocommerce and shopify. My audits look to establish all elements of SEO including the technical and on-page issues that may be hindering your sites visibility and performance goals.

My audits all come with explanations of the issues that have been looked into and will be prioritised based on what is feasible in terms of investment, resource and what will drive the biggest impact. From the completion of the audit I can also provide a roadmap of elements that can be completed within my team or can offer consultancy if you choose to have these issues fixed internally or by a 3rd party.

Elements of the Technical SEO Audit

Below lists a large proportion of the Technical SEO audit that will be looked at for your site, (will require access to tools);

  • URLs
    • Folder Structure of URL
    • Keywords Including
    • Use of hyphens, numbers, casing and trailing slashes
    • Use of Parameters
    • Use of AJAX
    • HTTP vs HTTPs protocol and SSL certificates
    • Non www. vs. www.
    • Subdomain vs. subfolders
    • Canonical domain
  • Site Architecture & Indexation
    • Use of keyword research
    • Use of navigation
    • Use of anchor text and internal linking
    • Duplication of pages / internal competition
    • Use of breadcrumbs
    • Use of nofollow links and META Robots
    • Use of XML and HTML sitemaps
    • Use of Image and Video sitemaps
    • Review of redirects and how they are implemented
    • Review of broken links, both on site and incoming
    • Review of Status Codes
    • Review of 404 page
    • Review of Javascript and CSS usage
    • Use of Robots.txt file
    • Use of server config and shared usage
  • Site Speed
    • Review of Time to first Byte (TTFB)
    • Review speed vs competitors using industry tools
    • Review of image usage
    • Review of page file sizes
    • Review usage of caching and content delivery networks (CDN)
    • Review usage of external resources
  • Canonicalization and Pagination
    • Use of canonical tags
    • Use of pagination
  • Open Graph and Schema
    • Review use of schema including, product, organisation, social, reviews and breadcrumbs
    • Use of open graph markup
  • On-Page Optimisation
    • Use of Page Titles and Meta
    • Use of Header tags
    • Relevancy of content
    • Use of hidden and tabbed content
    • Use of alt attributes
    • Use of call to actions
    • Use of templated and hidden content
    • Use of pop-ups and interstitials
  • Mobile Friendly
    • Responsiveness
    • Mobile friendly issues and usability
    • Content above the fold
    • Use of imagery
    • Mobile site vs responsive usage
  • Google Search Console configuration
  • Google Analytics Configuration
  • Blog
    • Integration of blog
    • Article schema
    • Sitemaps
  • Use of AMP